Concrete, plaster and tiled surfaces offer a “quiet” backdrop to the pieces on display in this pared-back rug showroom in Sydney, Australia, designed by Studio Goss.
Armadillo & Co is situated in the trendy neighbourhood of Surry Hills and is the third showroom that the Los Angeles-based luxury rug brand has opened in Australia.
As the existing spaces in Melbourne and Brisbane are trade-focused and largely visited by industry professionals, the brand’s founders wanted the new Sydney location to offer a more personal retail experience.
Studio Goss was brought on board to overhaul the interiors of the showroom building. Its previous occupants had left behind a “distracting” fit-out that featured metallic and reflective surfaces.
“When we first saw the space it was dramatic but a bit disjointed and visually messy, so our initial focus was on paring things back to bring a sense of clarity to the internal volumes,”